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Having a Unique Domain Name for Your Business

It is common in modern times for businesses to operate online. It is the platform on which businesses get an opportunity to reach out to a wider clientele through online presence. A basic requirement for a business seeking online presence is to have a domain name that gives its identity online. For this reason, there is a need to ensure the right name is used for such a purpose.

In selection of the right domain name, there is need to match the same with the registered business name. In this way, it gives similarity in the brand of the business and the domain name. It means that the business clients get the opportunity to find the exact business from where they source for the products desired.

Extension is one of the basic components required in a domain name. The best choice in this respect is to select a name that ends with a .com when the domain name relates to the business in place. Extensions that depict the names of the country of origin sound much better for the select domain name.

Google rankings are based on SEO. Visitors to the to the internet use keywords that are the basis of the SEO optimization used in the search process. Where possible, it is important to consider having the keyword on the domain name. There are alternative approaches to use in increasing Google rankings making incorporation of the keyword on the domain name not to be of much importance.

Use of hyphens and numbers and numbers on a domain name is not important. Not all visitors are comfortable in using the characters in Google searches and comes as a barrier. The domain name in this respect need to have a simple and easy to use the name. There is an easy and fast search with short names.
Trademarking or copywriting a business name is an important requirement. It is of utmost importance to ensure the select domain name has not been trademarked by another company. Use of other business names in the domain therefore needs to be unique unless there is right authorization to use another business names.

A domain name’s length should be considered adequately. Consideration therefore needs to be made to ensure the existing business name is shortened when being used for the domain name. This however should be done in a way that it does not affect its relevance to the business. Seeking for the domain name in this respect becomes easy for visitors. Privacy options for a domain name need to be considered. Such a move comes in handy to ensure the domain name remains safe from fraudsters who operate on the internet platform. As such it is important to ensure the domain is registered for a name that indicates its ownership.

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